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TikTok Live creates a sense of need in limited-time stay games. Creators can schedule special live sessions, allowing viewers to mark their calendars for high-quality content. They are usually short and informal. However, brands often create more structured Lives, as in the case of cooking shows, exercise tutorials, or product tutorials. During a live stream, viewers can actively participate by leaving comments, which creators can respond to on the spot, enhancing the interactive nature of the stream.
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